Examples of advantages for various departments of using Global Reference Solution:
Sales and Marketing
- Calculate market potential on various markets
- Calculate market penetration on various markets
- Use as a first step in setting up abroad
- Identify twins for profitable customers
- Identify new sales opportunities in customer groups
- Identify new prospects
- Identify new sales partners/agents
Finance
- Confirm that a business exists and look at its history and background
- Decision support for small, fast credit lines
- Gain knowledge about the group structure of your most important customers
Purchasing
- Reduce the number of suppliers
- Identify new suppliers, for example in low price countries
- Acquire a better negotiating position by reviewing your total purchasing volume in one group
Law/Compliance
- Identify the risk of customer conflict
- Identify fraud and money laundering